The best point I saw on here is that you should teach newbies HOW to do something and not just GIVE them epic gear.
There are some people who think they're being nice when they give out maxed pets and great artifacts, and no one taught the newbie how to feed the pets, or check their happiness, or train skills to be able to shrink them, or to insure their gear, or any of the serious basics. No one explained the training room for building stats and skills or the newbie dungeon or how to read the signs on the walls to figure things out. No one clued them in on how to navigate the wiki or how to use the EXEX to buy bulk supplies.
It's a nice gesture, but you're not doing anyone any favors. You just make frustrated, angry newbies, who lose everything their first time out in a hard dungeon or wandering in Fel and then don't understand why you're mad or why you won't just give them more free stuff. And then they don't want to play because it's hard and they do not understand what to do.
There's also the issues with 'catch all' newbie guilds. Be wary of any guild that will let in anyone because they usually do not help their players learn to play, just throw some gear at them, and use them as hunt and gather slave labor for the guild leader(s) game advancement. Unfortunately, there's no rule saying guild leaders have to be nice, honest, or fair to their members. It's just sad.
As to making friends here, participate in world chat, or hop on TS and say hi. When I played OSI, we didn't have world chat, and we didn't have pm's either! All we had was UO in one window and ICQ in another. Communication is way easier here than it used to be.

And most people are very helpful and nice.
I'd like to see more easy mode newbie events for young and new players. I think +V once ran an event where new players could earn a little breadbox house the 7x7 kind. I though that was ingenious! What better what to get a vested interest in the shard than giving them a safe little home that you could fit almost anywhere? Stuff like that is fantastic.
+Nyx's story time event is also very user friendly to all play types. +Jade's triple champ is a bit more advanced, but +Jade and +Mocha have both done other little fun events that anyone could play in. And, I think we need more of that, hide and seek, grab all, little easy peasy stuff. I'm not saying give away a billion EDs and tons of Gold and Tokens to keep players happy and interest noobs, but like it's fun even picking up little 100g piles and stuff like that. Also, cute GM food or little decos from events are always very nice and neat to find and/or collect. +V also had a cute zookeeper event. I did it as a noob, good times! ^_^
P.S. I think the cows might be getting sick (remember mad cows?!) And the snake invasion of Bucc's Den, omg snakes! <3 And Team Fortress! Whee! Team Tardlet ready for duty, Sir!